Simple, Transparent Pricing
Start free and upgrade as your needs grow. Every plan includes our core safety-first toy matching engine.
Explorer
Perfect for parents and gift buyers who want to find the right toy fast.
- Smart age-based toy search
- Safety-first filtering
- Up to 10 searches per day
- Basic price comparison
- Community reviews
Navigator Pro
For power shoppers, collectors, and parents who want every advantage.
- Unlimited searches
- Interest-matching AI engine
- Real-time inventory alerts
- Price drop notifications
- Gift list & wishlists
- Last-minute gift mode
- Priority support
Retailer
Built for toy store owners and managers who want to stock smarter.
- Everything in Navigator Pro
- Store inventory sync
- Local demand insights
- Customer trend analytics
- Featured store placement
- API access
- Dedicated account manager
Feature Comparison
| Feature | Explorer | Navigator Pro | Retailer |
|---|---|---|---|
| Age-based toy search | |||
| Safety filtering | |||
| Daily search limit | 10 | Unlimited | Unlimited |
| Price comparison | Basic | Advanced | Advanced |
| Interest-matching AI | — | ||
| Real-time inventory alerts | — | ||
| Price drop notifications | — | ||
| Gift lists & wishlists | — | ||
| Last-minute gift mode | — | ||
| Store inventory sync | — | — | |
| Local demand insights | — | — | |
| Customer trend analytics | — | — | |
| Featured store placement | — | — | |
| API access | — | — | |
| Support | Community | Priority | Dedicated |
Frequently Asked Questions
Everything you need to know about our pricing and plans.
Can I switch plans at any time?
Absolutely. Upgrade, downgrade, or cancel whenever you want — no long-term contracts, no cancellation fees. Changes take effect at the start of your next billing cycle.
Is there a free trial for paid plans?
Yes! Navigator Pro comes with a 14-day free trial so you can explore every feature before committing. No credit card required to start.
What happens when I hit the free search limit?
You'll see a friendly prompt to upgrade to Navigator Pro for unlimited searches. Your existing results and saved lists stay safe — nothing is deleted.
Do retailers get charged per store location?
The Retailer plan covers a single store location. Multi-location pricing is available — reach out to our sales team for a custom quote.
How does ToyStock Navigator make money on the free tier?
We partner with toy retailers who value the qualified traffic we send their way. The free tier is sustainable because it helps connect buyers with the right stores.
Is my data safe?
We take privacy seriously. Your data is encrypted at rest and in transit, and we never sell personal information to third parties. Read our privacy policy for full details.